Last September 17, 2023, Globe Platinum finally launched its first ever artist collaboration with popular Filipino visual artist, Distort Monsters. He is celebrated for his captivating artwork featuring bold and colorful characters with multi lineal textures. Influenced by skateboarding and punk rock, his creations have gained widespread recognition and appeal, extending from toys and street art to the realm of non-fungible tokens (NFTs).
This creative endeavor brought together the distinctive artistic style of Distort Monsters and the pursuit for exclusive innovations by Globe Platinum. The exciting collaboration marked the opening of 0917 Gday, an annual series of festivities celebrating loyal customers of Globe.
To open the celebration, Distort Monsters did a live mural painting event at the BGC Ampitheater. As he created his work, he told his mesmerized audience about his artistic process. Further setting the celebratory mood were live music and drinks made from Mortlach 14 Year-Old, Singleton 12-Year Old, exclusively redeemed by Platinum customers just by flashing their PLATINUM signal. Every weekend for the two weeks that GDay was up (until the end of September), Globe Platinum customers had an extended celebration with the unlimited flow of the same drinks to celebrate weekend happy hours.
That was not the only surprise awaiting customers that day. A trail of Monster Hunt signs led them to the very first The Platinum Series Hub at South High Street. This Hub featured the first ever wearable lifestyle art made in collaboration with 0917 Lifestyles and Distort Monsters. The collection featured a range of stylish premium merch—including reversible bomber jackets, button-down shirts, bucket hats, tote bags, and plush toys—all adorned with vibrant and captivating illustrations of Distort Monsters with a unique colorway specially dedicated for this exclusive collaboration. Because of the uniqueness of the limited-edition apparel, the merch went fast,, even triggering preorders at the end of the event.
The marriage between art and technology was evident on this GDay. Distort Monsters’ featured art pieces came to life via AR filter. Customers saw monsters pop out of paintings when they viewed the art through their smartphones. It definitely highlighted products available to Platinum customers (GFiber, 5G, Rewards points, and Home Squad).
There were also limited edition pieces available as Distort Monsters and Globe Platinum released exclusive Mini-Monsterheads, a limited series of miniature Monsterheads, one of the most popular artworks of Distort Monsters. These were exclusively available only for Globe Platinum customers and Distort Monsters NFT collectors. On one side of the Hub was a showcase of the Platinum ONEPlan. Visitors of the Hub also get a taste of the Platinum VIP service experience at the dedicated lounge area where they could learn more about Globe Platinum premium account servicing and products, and even upgrade or switch to Globe Platinum assisted by Platinum Relationship Managers.
It’s safe to say that The Platinum Series Hub is the first of its kind, captivating the interest of customers and non-customers alike. This collaboration with Distort Monsters exemplified the commitment of Globe Platinum to provide exclusive and unforgettable experiences to its valued customers in art and design. It also highlighted the different advantages of Globe Platinum’s plans that are best suited for its customers’ different lifestyles.
Catch the last few remaining pieces of Globe Platinum x Distort Monsters by 0917 Lifestyles here before it’s gone forever!
Photo Credits to Ryan Ong Photography.